Landing pages are also known as squeeze pages. They are created to capture the contact details of virtual visitors or help build a mailing list. These pages are crucial to the success of any online business. Most times, people browse websites without making up their minds about what they actually want to do.
A landing page makes it possible for you to stay in contact with people, send messages over time and eventually close a sale. However, a crappy one does not generate any leads or sales for you. It is important that you get it right. Here are 3 practical steps that can help you create a great landing page.
Capture Contact Information
The main feature of a landing page is to capture the contact details of people that visit your site. Ensure that you offer something of value to encourage people to drop their contact information. In addition, assure them that their personal details would be protected by you.
The contact form on a landing page should be simple and straightforward when it comes to filling it. In most cases, you only require names and email addresses. So avoid asking for additional details like residential addresses, pay grades and telephone numbers. You do not need all that information. Besides, people are skeptical about giving away too much information about themselves online.
Business Details
It is important to establish yourself as a “real business” and not a fly by night scheme on the Internet. People will not trust you if you do not give any details about your business. They assume you just want to take their money and run. This does not help establish your credibility.
A good landing page should contain your company name, phone number and email address. This becomes even more important if you are using Pay-Per-Click (PPC) advertising to drive traffic to your page. You need to understand that people do not know about your business. So include information about yourself. It shows that your business is transparent and safe.
Create a Sticky Page
A sticky landing page is a page that attracts people and makes them linger around. It is not a page that chases people away because it is poorly designed. A sticky page is well designed and practically “forces” people to give away their contact information.
Try not to put too much information on your landing page. Remember that you have a website to do that. The layout of the page should be attractive to whoever visits it. It should make them read and act. Nothing turns people off than a cluttered landing page with misspellings, grammatical errors and small fonts.
In conclusion, include a picture of yourself and your handwritten signature explaining who you are and how important it is that a visitor drops off his information in order for you to help them out or proffer a solution to their problems.
