When it comes to creating wealth on the Internet, the biggest names in marketing always talk about list building and then marketing to a captive audience. Some of the richest online millionaires spend a great deal of time investing in the process of creating readers through lists and you can too, if you know how to do it correctly. There are a variety of different ways to accomplish this, but it’s not going to happen without a little bit of effort on your part. If you’re serious about making a living on the Internet, you’ll need to remember the following 3 rules of building a list for email marketing.