Many clients often come to me looking for effective digital marketing tactics for their online startups. Most of them are always worried about the price they should spend in order to fund the marketing campaigns. But I always tell them that the price doesn’t matter – what matters most is the marketing strategy. It should be outstanding and effective. Yes, the price comes later after creating an effective digital marketing strategy. Your online business will require you to implement effective digital marketing strategies to achieve positive results. In other words, a good strategy gives you a clear roadmap of where you are headed. Trust me, without a proper strategy; it is hard to determine whether the results you achieved are positive or negative.