As a website owner, you need to be bothered about increasing page ranks on search engines. The plain reason is because if your company does not feature at the top of search results, you’re losing out on a lot of potential revenue. Google, Yahoo and Bing are the major search engines you need to be bothered about. You cannot pay your way up, but you can definitely work your way up by paying attention to the key components search engines consider when updating their search page rankings.