It is very important to know who your Ideal Customer Avatar is.
The better you know your ideal customer avatar, the better you will be able to write content that they will respond too.
A very familiar saying that is “if you try and sell to everyone you will sell to no one.”
It is very important to know your Ideal Customer Avatar so that you can identify more information about them and therefore you will be able to address their issues better.
Absolutely Critical
It is absolutely critical to your business that you know who your Ideal customer Avatar is.
This ideal customer avatar represents a single most perfect customer you could possibly have.
I.e. the perfect customer who completely needs and wants your product, your content or your services. This ideal customer could even be the perfect person you would love to work with.
So in identifying this perfect customer, you will also find out more details about this person.
What he/she
- Likes
- Doesn’t like
- Aspirations are
- Fears
When you know all this you will know your Ideal Customer Avatar intimately thus you will more easily be able to create content for him/her in your social media or blog posts.
Now when you understand your Ideal Customer Avatar intimately, you will be able to more easily create content to provide solutions to their specific problems thus satisfying their wants and their needs.
Enjoy receiving your content
Therefore your content will be very valuable to them, as they will enjoy receiving your content. They know you are not wasting their time with non-relevant content instead you understand their desires, which will be something they will pay for.
Build a business on a long-term basis
So if you are truly looking to build a business on a long-term basis you will need to get absolutely focussed on who your ideal customer avatar is and then create content for them specifically.
When you do this you will find your customers thinking you have read their mind, as you know exactly what they are needing and wanting, which seems like you know what they are thinking.
This is exactly what happened to me when I found the person who introduced me to my business mentor.
The content was written so clearly and it genuinely seemed like the person was writing the content and shot the video directly for me.
The right message for the right person at the right time delivered in the right place.
So if you are interested in learning more about your ideal customer avatar or any aspect of starting a business online or perhaps you are interested to start a business around your interests I would like to introduce you to my mentor.
Free three-part video training
I have a free three-part video training I can send you and you can check him out. Just click the link below to get your training immediately.
So getting back to me finding this amazing message I felt was written directly for me – for this to happen you need to intimately know and understand your Ideal Customer Avatar.
Know his/her fears, aspirations, what he/she needs and wants or even desires.
Learning how to get to know your ideal customer avatar intimately will allow you to create content, products and sell to them in a direct way.
Therefore creating the right message to the right person at the right time and then offer in the right place.
Define your ideal customer avatar
So you need to define your ideal customer avatar, this perfect customer who you know intimately and understand their fears and aspirations.
Well, you will need to create a person in your mind. This Ideal Customer Avatar is the person who ideally wants and loves your content he/she looks forward to receiving your content and buys all your products as they get such benefit from your products and are happy to refer you to their friends and family.
Now even though there are billions of people in the world, we are just going to focus on this one person this one Ideal Customer Avatar.
By focussing just on a single person will enable you to focus on their specific needs and problems rather than a vast mixture or desires and issues.
Laser-focused
It will allow you to become laser-focused in knowing your ideal customer avatar resulting in your content is clear, concentrated and highly relevant.
Firstly write a detailed description of your Ideal Customer Avatar. Now, you are probably going to be making this Ideal Customer Avatar up, but you still need to really drive deep and describe the avatar as detailed as possible.
Now you may find as you describe your ideal customer avatar, you are most likely describing yourself, and that is OK.
The customer we know and understand the best is ourselves. We are familiar with all our likes and dislikes, all our fears and aspirations.
However, if you already have a customer in your business that is an absolute raving fan, then describe that customer, although most of the time, you will be describing yourself.
Ask questions like
- Who are they?
- How old are they?
- What work do they do?
- Where do they live?
- Are they married?
- Do they have kids?
- What did they want to be when they were a kid?
- Who inspires them?
- What are their pain points?
- What are their frustrations?
- Where do they hang out?
- Where do they go online?
- Do they belong to specific groups?
- Do they visit specific forums?
- What topics are of interest?
- What social media do they use?
- What blogs do they read?
- What podcasts do they listen too?
- What types of YouTube videos do they watch?
- What is it that they really want?
- Extra money to make ends meet?
- Or do they want a totally different job/career?
- Are they looking for time freedom?
- Looking to fire the boss?
- What is stopping them from getting want they really want?
- No money to invest?
- No time to do something else/new?
- Family commitments?
- Stress?
Really spend some time getting to know your Ideal customer avatar especially looking at their specific pain points and frustrations.
A great way is to think what is it that keeps them up at night?
Now if you already have a client base, irrespective of the size of the customer base you can start talking to them or surveying them.
When you will benefit the most if you make sure that you are listening to them. Listening to there responses and then engaging with them to dig deeper into their pain points and frustrations will prove to be invaluable.
You can also do some research online.
1. Ask prodding questions on Facebook groups
2. Review and comment in the online forums
3. Review the comments on blog posts
4. Visit competitors’ blogs and look at the comments
In doing this you will be finding out what your ideal customer’s pain points and frustrations are. Even though the people you will be speaking to is someone else’s customer they will also be your ideal customer avatars and it will still be very effective.
Look at the comments and see what your ideal customer avatars are talking about.
You will then be in a better position to actually create content to solve their specific frustrations and problems.
Now all you need to do is create the content to solve their specific frustrations / problems and they will find it.
So now I hope learning to create your ideal customer avatar has been valuable for you. So that you can write or create better content more specific for your ideal customers which they really want and need.
Content that actually solves their problems and satisfies their frustrations.
Right person at the right time
When you do this right, you will be creating and marketing content to the right person at the right time in the right manner and your customers will think you read their mind to create the content just for them.
So if you are interested in learning more about your Ideal customer avatar or any aspect of starting a business online or perhaps you are interested to start a business around your interests I would like to introduce you to my mentor.
Free three-part video training
I have a free three-part video training I can send you and you can check him out. Just click the link below to get your training immediately.
