How to explain Search Engine Optimization (SEO)to your clients: Search engine optimization (or SEO) is the practice of increasing traffic and optimizing search results. It is done using targeted keywords, page structure and building links from other websites to organically increase your brand authority and exposure. Measuring and adjusting these efforts are key components of SEO.

What is Search Engine Optimization (SEO)? It’s kinda like how you check the labels to see if a product is close to what you need when you are browsing the supermarket for a product. Like product labels informing a shopper, SEO informs search engines so they can serve the right content to internet users.

You also might hear Search results, rankings, position, organic marketing, keywords, search engine results page (SERP)

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00:00 – Search Engine Optimization (SEO) definition
00:27 – Search Engine Optimization (SEO) synonyms
00:38 – Search Engine Optimization (SEO) metaphor

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