The need for more and more high-quality content has caused many Internet marketers to look for other ways to create it. Many of them have turned to freelance writers. That’s a problem, because by itself, the ability to read, write or even speak English isn’t enough to create content of the quality that your prospects expect. And how could it be? If you’re an expert, then you know more about your niche than anyone else. In this article, I want to talk about the immense danger that can come from outsourcing the creation of your content, and then make a couple of suggestions for how to do it.