There’s a ton of hype right now about Social Media Marketing. And, why not? Social Media has the ability to send a lot of traffic to your website.But the difference between smart online marketers and people who are most likely failing online, is that smart marketers use that traffic to build a list. If you’re running an Internet business, a brick-and-mortar business, or any other type of business, you need a way to keep in touch with your customers and prospects.