Next to sales, list building is the most important part of your business.

You do have to have products to sell, but without a list, it wouldn’t matter if you have a warehouse full of them.

But many Internet marketers struggle to build a list, and in most cases, this failure is put down to a flaw in the method.

How many times, for example, have you read that articles, blog posts, and JVS, etc. no longer work?

The truth is that they do; and some people get fantastic results by using them.

In this article, I want to prove to you that the method isn’t the problem, but that there is a more fundamental reason why your efforts fail.

The good news is that this is something that you can fix.

The problem stems from the implementation of the method, rather than the method itself.

Let me give you an example.

Suppose that your goal is to publish 10 pieces of new, high-quality content, each week.

What would your schedule look like?

Would you write two articles every day?

Would you create three videos on Monday and Wednesday, and four on Friday?

Would you write 10 blog posts on Friday?

I suspect that you would look for a way to do a little bit every day. And that’s actually the right answer.

Because in order for your web presence to build steadily, your output also has to be published regularly.

But now, let me ask you a slightly different question.

What was the pattern for last week?

How much content did you actually publish online last week? And when did you do it?

You see, we all prefer to do things in the most effective way possible but, with one thing and another, things never seem to turn out that way.

It’s so easy to get up on Monday morning determined to publish great content all week only to discover that by Friday, you’ve pretty much forgotten all about it.

And it’s only when you realize that you haven’t been faithfully producing new content that you can understand why people have stopped joining your list.

No one is looking in your shop window because no one knows when you’ll be open.

So the problem is not that your marketing methods are flawed in some way.

Instead, it’s that your efforts are erratic.

The overall effect is similar to what you’d expect if you were shifting into neutral every fifty feet.

Starting and stopping. Starting and stopping again.

You know as well as I do that you’ll never make any real progress if your online marketing efforts look like that.

That means that if you want to build a list, then you’ll have make sure that you are publishing new content every day.