List building is the second most exciting part of having an online business, the first being the sales themselves. That’s because everyone knows that that’s where the money is. That’s where your prospects “live.” But, the process of acquiring that list is often taught as something that occurs independently of everything else. And so in this article, I want to discuss this paradox of list building – the tendency that internet marketers have to emphasize only the “sexy” part of the business.