Marketing is hard work. And I believe if you are reading this, you care a great deal about how your customers, clients, and the marketplace feels about you. Reputation is critical to a successful business, and so is making it easy for people to find you and engage with you. Every marketing strategy is not a home run – and much of what the gurus say “Everyone” should do or use is, sadly, not going to work for everyone. Here are a few examples of ways we lose business and how to fix them