Have you ever wondered why the percentage of people who sign-up on your list is so small compared to the number who visit your squeeze page? The most successful internet marketers claim conversion rates of 60% or more, though you can never be sure about these things.
I am confident, however, when I say that your sign-up rates are less than 50%, and probably less than 1 in 3. And so, in this article, I want to share with you five things that you need to think about that will help you to increase your sign-ups.
1. Source
Where have your visitors come from? Have they arrived from a social media site where they saw some content that you wrote? Have they read an article? Have they seen a post on your blog?
Each of the ones I’ve mentioned and countless others are a different audience. And that means that you really need to think about creating a separate sign-up page for each.
This may sound like a lot of work, or you may be concerned that you’re not getting enough targeted traffic for one page, never mind several.
But if you try to be all things to everyone, then you won’t connect with any of them.
2. Previous message
What content, what information did your visitors read before they arrived on your squeeze page.
This question is important, but easily overlooked.
There needs to be an easily understood connection between what you say on your squeeze page and whatever it is that your lead has read elsewhere.
If there’s a disconnect, then you’ll disrupt the thinking of the visitor, and that person won’t sign-up.
3. Squeeze page message
Let me ask you this: Of all the people who come to your squeeze page, what percent do you think got there by chance? In other words, what percent of visitors found your squeeze page without reading some of your content elsewhere?
Probably the majority of your traffic will come as a result of people seeing something that you’ve already written. And that means that they don’t need a long-winded piece of marketing copy to persuade them to sign-up.
So why force them to read it. Your message needs to be short, sweet, and to the point.
The goal is to get them to sign-up; not to re-sell them.
4. Call-to-action
In the offline world, we call this, “Asking for the order.”
When you ask for the order, when you tell them to fill in their contact details, it needs to be simple – so simple, in fact, that it’s impossible to misunderstand what to do.
If your visitors have to think for even a moment, you’ve lost them.
5. Distractions
Besides the sign-box, a jpg of the freebie, and a small amount of text that tells them what they’ll learn in your gift, what else is on your squeeze page?
If you give your visitors a reason to leave, they will.
