How often do you update your social media pages and publish new website content that is useful to your followers? If you wait to get in the mood before working on them, you could be missing out on the opportunity to increase engagement and conversion. A new study that was conducted by a software company revealed that online consumers are drawn to brands that create authentic and relevant content. This is especially true for Generation Z who spend nearly half of their waking hours online. This article explains the type of content they dig.