Multi-level marketing and online lead generation may be two strategies that can affect your business in completely different ways. But when you know how to control and implement these strategies, the effects can be surprisingly good. As long as you close all the loopholes and avoid all possible risks, your business would definitely become better with MLM and online lead generation. You may even be amazed at how good the results can be even if you do not utilize highly-expensive materials like elite versions of lead generation software and website layouts.