Blogging for prospects almost sounds like bobbing for apples, but it’s much more targeted than that. Instead of searching for something to sink your teeth into, you only need to listen to what your prospects have to say in order to discover their most common problems. And then, you just talk about how to solve them on your blog. When you do that, then your prospects will voluntarily join your list because they will want to learn more about how you can help them. But, the form that your content takes tells your prospects what to expect when they join your list, and that’s what I want you to consider with me in this article.