Hence, when the online version of lead generation is introduced to the business industry, a lot of marketing professionals have rejoiced. Finally, they have found a solution to making their marketing efforts count in a space as vast as the Internet. Also, as lead generation online is more into close-up or focused promotions than its offline version, marketing professionals and business owners have considered it more effective. The rise to popularity and increase in market demand for lead generation software is a testimony to this phenomenon.