2014 promises to be a pivotal year for online marketing that will affect practically every type of business large and (very) small. Businesses should commit to reexamining their investments in their various online assets to be sure they are all contributing to the company’s bottom line. A hard-nosed analysis should involve consistent measuring and testing of those assets in order for the enterprise to remain profitable in the face of stiffer competition, a persistently sluggish economy, and dramatic changes in the way their customers purchase goods and services.