Mobtimization – The Next Marketing Revolution

Conclusive evidence from various research studies and surveys reveal that the mobile domain would be the next big platform for marketing professionals for which the existing strategies would have to be completely revamped. Statistics indicate that by 2014, mobile users will account for more than 1/4th of the global internet traffic as more users are expected to access the internet from their mobile devices instead of traditional personal computers. Mobile media optimizations requires digital content to be modified achieving higher visibility and ranking in media search results prevalent in the mobile domain. There is also a need to integrate features for allowing users to tag, link, share and re-publish the content in their own network or social circle. These activities are not defined by mobilization of web pages where the content is made to appear effectively on various mobile platforms and device models. The intention behind optimizing mobile media is to ensure that the search results yield optimized content that has been created specifically in keeping with the usability and functions of the mobile device.

Author: Nat Lafleur

Internet Marketer for 16 years, I am passionate about all aspects of promoting online and local businesses. From Video marketing to search engine optimization, email marketing, list building, and much more, I can help you shine online. Contact me today.

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