The internet and news sites are being flooded with the news (that was also broadcasted on Sky News) that on 26th September 2013 Google announced that a few weeks ago they had flicked the switch on a new search algorithm update. The news will not come as a suprise to many in the online marketing business. Google have over the last few months been rolling out update after update, however this latest update has been labled “the biggest overhaul, since the 2009 caffeine update”.