The digital era opens up all possibilities, including changes in behavior in business. More extreme, this change in modern businessmen even hit conventional systems. And the results are amazing. One of them is Dwi Jawa Majapahit abbreviated as DJM Art, an accessory outlet that has penetrated the national to international markets. You might never have imagined, if DJM Art was run by a young businessman from a small town in East Java, Mojokerto, named Sofrul Mukhlis. DJM Art specializes in buying and selling as well as producing beads which are now loved by international fashion. As for the local market, the beads produced by DJM Art are widely used as a complete custom. No wonder the Toraja and Kalimantan markets become permanent customers. While for foreign markets it has penetrated to Malaysia and Brunei and several other Asian countries. There is something interesting about the business concept of DJM Art, which is an office without office. The ease of information technology allows a businessperson to promote, strengthen the brand, and even choose the prospective buyer segment. In a relatively short span of time, around five years, DJM Art has been able to become a reliable player in e-comers