6 Golden Nuggets Governing Opt-In Pages!

As is well known, to attract visitors and convert them into Customers, there must be an Opt-in page. What this means is that the opt-in page is a sine qua non in the very vital business of List building. As such we must conform to certain fundamental rules before maximum success can be achieved. These are what we call Golden Nuggets in the creation of an Opt-in page. Ignore them at your own peril.

OPT-IN PAGE GOLDEN RULE # 1: KEEP IT SIMPLE

When preparing the opt-in page, the main objective is to convince people to join your list and the opt-in page is the vehicle to use. So the first rule is:

  • Keep it Simple and Short – to make it so, be guided to remove all elements on the page that are likely to distract a person away from clicking the “Join Here”
  • Such things as Google ads, banners and affiliate links have no place on the page. You should rather stay focused and concentrate on the job at hand i.e. to let the person opt in.

OPT-IN PAGE GOLDEN RULE # 2: VISIBILITY

Visibility means that visitors must see clearly what they are supposed to opt-in to. There should be no strain on their part at all.

OPT-IN PAGE GOLDEN RULE # 3: APPEALING HEADLINE

Your opt-in page must be attractive and have an eye-catching headline. There is need to motivate the visitor to stay further on the page. Most people have the tendency to browse fast so if you cannot quickly grab their attention you lose them forever. There is no way they will look at your opt-in form.

OPT-IN PAGE GOLDEN RULE # 4: BENEFITS

Before they look at the opt-in form most people consider “what is in it for me.” That is to say, they consider fist the benefits they might derive from joining your list. So, let your bullet points detail the benefits that they will derive by joining your list. In addition, you must “ethically bribe” them with a quality Free gift to be able to attract them.

OPT-IN PAGE GOLDEN RULE # 5: AVOID HYPE.

Most people online can smell hype miles away. Your offers should sound enticing without being “hypey.”

OPT-IN PAGE GOLDEN RULE # 6: PRIVACY.

It is normal for people online to try to avoid being spammed. Therefore before they can opt-in to your list there must be some form of assurance. State categorically that you will not sell or rent their email addresses and that these email addresses are safe with you.

Now that you have been with me to this far, I will reveal to you this revolutionary, easy and pleasurable way of List Building

Author: Luther Cox

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