Are you looking for fresh, new ways to market your blog? Marketing is an ongoing task but that doesn’t mean that your progress has to feel slow. This guide will present four simple marketing tricks that you can try right now, without the need to spend a dime or even much time.
1. Join the Discussion
Bloggers have used the community tactic since the invention of blogs. Comment on other blogs and share the love. Become a member of another blogger’s community. Become well-respected. Add a link in your signature, or make your profile point toward your webpage. If you create a welcoming personality, people will follow you wherever you go.
2. Lend Some Experience
Everybody has a folder of posts that don’t quite “fit” with the main blog topic. Put those spare unpublished blog posts to good use. Contact other bloggers in your niche and tell them that you would love to contribute. Make sure the website owner will let you put a link to your blog in the post. It does take technique to convince bloggers to link to outside sites, but there are plenty of informative blog posts out there about guest blogging to help you get started – imagine that!
3. Become a Valuable Asset
Can you think of any well-respected websites in your niche? Do you think your blog content would help that website’s readership answer an important question, or learn a valuable skill? Just like with guest blogging, you can contact websites and offer free material in return for links. If your content is truly valuable and you approach these curators in the appropriate manner, you might be surprised at the kind of traffic your free link will provide.
4. Update Your Newsletter
If you haven’t started a newsletter yet, you might be out of luck because it’s difficult to launch one in a single day. If you do already have a newsletter… give it some love! Re-capture some of those long-forgotten readers. Give your subject line a new format, get a new content style, and offer something of value. Use a delivery service that lets you receive responses and engage your community.
You will learn new things about marketing every single day. It’s just part of owning a blog. The longer you do it, the more efficient you will get – and the more your community and possibly even revenue will grow. A good blog requires a substantial investment of time and effort.
