Like many other companies in the world, you’re still sending out marketing emails to your customers. Emails are still an important way to interact with them, as you well know, but they are also a fleeting opportunity to make an impression, grab attention, and encourage action. Offer great value through your email and your customers will gladly reciprocate by taking the time to read through your message and click on your links. Design for mobile devices. Beyond these simple modern-day truths, here are a couple you can also use to enhance your email interaction with customers.