You know this. Perhaps you always hear about this particular slogan. “The money is on the list”. Lots of entrepreneurs realize the power of the list. What about you? Are you building a list? If not, you better start fast because you don’t want to be left behind losing all the potential customers in the future.

1. Build your online presence

I know lots of you have your own personal blog or maybe you use social media to build up your brand. That is a brilliant idea in order to build your presence online, but still in my opinion blog and social media profile are not enough. You need lots of resources to mass produce yourself to the online world. I talk about network. Did you have friends who are in the same business as you do? If so, try to contact them and ask for joint partners in further project. This is the fastest way to mass produce your name, make it big through others people recommendation.

2. Offer freebies

The other way to build a list is to offer freebies to those who sign up to your list. People love free stuff. You can give valuable information for free in exchange to their name and email. Of course, even we give something for free, We always have something prepare at the backend. Entrepreneurs didn’t make much money at the front and some of them even loss money, but in the backend they did make their fortune. Now, you said why are they not charge people upfront? entrepreneurs know they will not get the customer trust if they greed charging customers who doesn’t completely trust you. Yet, they build a relation with their list to gain more trust and make them feel we are here to help them achieve something that they want. Only from that point, you can promote your product to your list and sit back tight calculating sales that coming in.

3. Build massive list

Now, you know the important of the list. But how many list do you need to be successful in Business? Don’t keep thinking about it. Instead keep build as many list as you can. You can divide your list to potential customer, freebies seekers, buyers list and more. According to your list, different list has their own marketing skill that you need to apply. You can not offer high ticket product to your freebies seekers list, as it will be irrelevant and unreasonable. Don’t aspect they will buy your high ticket product if their intention are just for freebies you offer each time you sending a broadcast email. Study your list characters before you apply any marketing skill to them. You need to build massive list from time to time and don’t ever stop building a list even if you think your list is more than enough. Remember ” Money is in the list”, the more list you have the more money you can make.