One of the ideal ways to get leads on the Website is by getting a solution mention or a free link on one more website. Effective web marketing is all about putting your product or service facing potential customers at the exact time that they are looking for it. This strategy is known as “pinpoint marketing”. Pinpoint marketing is substantially different than advertising on radio or television, which are known as “interruptive marketing” techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less powerful for the simple cause that you’re creating to put your product out there in front of everybody instead of pinpointing those probable customers who want to find out more about you and your business.