A webinar is simply a live web-based video or audio seminar that connects the host of the webinar to an audience. Often webinars are recorded, so the host can send it out to people who missed the live version.
Running a webinar for your business doesn’t have to be expensive. In fact it’s possible to run online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny.
Let’s take a look at 7 wonders a webinar can do for your business.
1. Unlimited Reach
Regardless of your budget and the size your company, you can reach your audience with a webinar. The smallest home-based online business with can virtually reach the world with a webinar. Thanks to the internet and free webinar service providers, your personal time investment is all that is needed to become a worldwide business.
2. You Reduce Your Marketing Costs
Webinars make it very easy to introduce yourself to the world. People want to do business with a person, not a website. YouTube Live, Google Hangouts, Facebook Live and other websites and software suites offer free webinar services. This allows you to significantly reduce the amount of money you spend building your customer base over more expensive, traditional marketing methods.
3. Turn Your Webinar Into A Product
Online entrepreneurs often grumble they don’t have a product to sell. When you host and record a webinar you instantly have an informative product that you can sell again and again.
4. You Build Your Email List
Free webinars may be the most effective, low-cost way to build your list. This gives you a group of qualified prospects you can market to any time, people that are interested in what you have to say.
5. You Become An Authority Figure In Your Market
Giving free or paid webinars, you look like a pro. Your audience will see you as an authority figure in your field simply because of your capability to broadcast through a webinar. Even if you’re nervous as can be to give a webinar, your audience doesn’t know this!
6. A Passive Income Sales Funnel
After you plan, host and finish a successful webinar, you have an effective element of a sales funnel. You can use that same recorded webinar endlessly to promote the building of a passive income.
7. You Build Customer Loyalty
Running a webinar for your business is a great way to attract new customers. They’re also excellent for showing your current customer base that they matter to you. They’re a quick and easy way to deliver massive value and information which builds client loyalty and leads to word-of-mouth referrals.
