Brofist.Partners is a direct advertiser that works with online Gambling brands worldwide. Taras Sorokin, financial analyst at Brofist company is a RichAds guest for today.
In this episode, we’ll talk about how the Brofist team detects fraud and evaluates the quality of traffic. Taras will discuss automated fraud detection algorithms and SoftSwiss’ infrastructure for fraud detection. We will also discuss manual traffic verification in detail. Red flags that can warn of fraud at different stages of cooperation will also be discussed.
There is a section on How to prevent negative cases and fraud losses that will be of interest to Gambling advertisers.
Watch the full version of the interview with Brofist.Partners you can find here 👉https://www.youtube.com/watch?v=QMKpWeUEY-Y&t=7s
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📍 Find Gambling offers at Brofist.Partners 👉 https://brofist.partners/ 👈
00:00 Start
01:26 Definition of fraud in the gambling industry
05:45 How much fraud have Brofist detected in 2023
06:30 Is the amount of fraud increasing or decreasing compared to previous years
07:45 Have you noticed any connection between where the affiliate comes from and the quality of traffic
10:27 How do Brofist identify a fraud?
12:28 How do automatic algorithms identify fraud?
13:29 How does the SoftSwiss infrastructure help with fraud detection?
14:34 What user behavior may be considered suspicious?
15:05 What anti-fraud services do you use?
16:20 How often do you use these anti-fraud tools? Is every new marketer is checked?
17:09 How do you detect fraud by communicating with players?
18:14 When do you use manual inspection for fraud detection and how does it work?
19:15 How much time does it take to check the partner manually?
20:39 Is there any difference between the fraud detection process when you are a direct advertiser and a CPA network?
22:04 How to warn yourself in advance of negative cases and money losses?
24:51 Do Brofist use a hold or a specific period of time to test the quality of traffic?
28:09 What traffic will be 100% accepted by Brofist?
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