Let’s start off with ad swaps. What are ad swaps exactly? It is essentially the swapping of email lists between 2 persons for their mutual benefit. The purpose behind this swap is so that both parties will be able to email the other’s list of subscribers with their offers or promotions. With a properly executed engagement with a reputable and trustworthy partner, the subscribers in both the partners’ email lists will effectively double up. It is an incredibly profitable technique favored by many internet marketers.

With regard to solo ads, it’s actually pretty similar to ad swaps, except that one party purchases the right to promote to the other party’s list instead of swapping this right. One party basically pays the other to email his list with a recommendation and link to the other’s webpage, usually a squeeze page. From that squeeze page, the first party will then attempt to get additional subscribers to further build up his list.

These 2 techniques are easily among the most effective methods for building a list in terms of their speed, response and quality of traffic. The traffic will be extremely targeted in these instances and this is part of the reason as to its tremendous profitability. Conversion rates will be considerably higher as opposed to direct linking to sales pages.

Needless to say, these 2 techniques are known to have their disadvantages as well. Firstly, it will be a challenging task to find a sufficiently reputable ad swap partner or a solo ad seller. Due to the immense profitability of this technique, many fraudulent ad swappers and solo ad sellers have surfaced over the years. In many cases, the lists generated from these frauds are either completely fake or have been saturated to the point that they’re essentially worthless.

It is also inevitable for unsubscriptions to occur in every swipe swap or solo ad sale. This is due to the reason that the subscribers will be annoyed that they are being offered to other marketers in order to squeeze more money out of them. Unsubscribing rates of 10% and higher due to a single ad swap or solo ad sale are not unheard of. Nevertheless, this is a risk that has to be borne by the marketers themselves if they’re looking to make a quick profit.

Since it is paramount that reliable ad swap and solo ad sources are utilized for maximum profits, many review sites and trustworthy lists of these swappers and sellers have emerged over time. If you’re looking for an excellent ad swap partner or solo ad seller, it is highly recommended that you search for a reputable site that offers real reviews and testimonials of these people. Often, these sites come with ratings as well so that more informed judgments can be made.