Most of the times, Internet marketing beginners underestimate the real importance of sending direct and targeted site traffic to their merchant sites. This occurs because all the excitement of beginning a new affiliate marketing business. Generating targeted traffic is the main job as an affiliate marketer, thus the only way of generating money by that scheme is by doing it on a consistent basis. If you analyze it, the merchant already did what is known as “heavy lifting”: create the products, provide marketing support tools and offer attractive commissions. Everything is ready for you, so you’re the main start of the movie now, you need to find the audience and convert them into customers.