Author Rank is a new emerging metric to determine the quality of the content and search engine relevancy. Search engines do use it to measure the relevance and quality of a website on how it will rank in search engine result pages. With this tool, the quality of the content will be determined by the authority of a domain. The online significance of a person that authored the content will now be measured on the basis how it gets ranked. An author’s online reputation will increase their credibility when users search for relevant content. Author Rank mechanism will also be crucial to personal branding. Here are some tips to improve your social search.