I want to share the three biggest email marketing mistakes that e-commerce brands make and how to avoid them. First, not sending enough emails; even if you think you’re bothering your customers, you’re probably not. You can send one more email than you feel comfortable with, which can make a big difference. Second, relying only on design-based emails. While they might look nice, plain text emails often outperform them and take less time to produce. And third, not using any automation. When you get busy, it can be challenging to send out manual broadcasts consistently, and that’s when automation can come in handy.

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