Conversion Rate Optimization Conversion Rate Optimization is the process of improving the percentage of your website visitors who convert into customers. You receive website traffic from many channels of your product and services, each channel should have the relevant landing page and supporting elements which make the visitor feel comfortable and fulfill your conversion goals….

We live in a day and age where skimping on sleep is the “cool thing to do”. Before I left the rat-race behind to focus on growing a business using smart email systems, I used to wear the fact I only got 5 or 6 hours sleep a night like a medal. Looking back, how…

Giving away free reports and ebooks to entice prospects to subscribe to an email list just does NOT work any more. Here’s 4 reasons why…

In this article I am going to explain the how and the why you should be checking how other marketers are writing product reviews about the products that you have also decided to promote. You will learn how to beat your competition, what to check for and how you can become the go to resource…

Two terms that is rarely used together. Where most of us have hundreds of ways to describe friendship, Content marketing to most of us is an alien term. Closely monitor the nature of these two terms and you will see that the basic thing that drives them is a genuine feeling and the way you…

Marketing, as an entity, has been around for a very long time. However, the approaches to marketing have not changed but they have been enhanced by the addition of inbound marketing. Inbound marketing, unlike traditional marketing, allows your clients and prospective clients to come to you as opposed to you having to go after your…

Backlinks from good external websites would help you reap in traffic from people who have a very real chance of becoming your customers. But that would only be possible if you ensure that your website holds good content, and if you run a business that’s worthy of their patronage.