As you develop as an online marketer and become more involved in the business, you will undoubtedly hear from many different online marketing gurus how important it is to build your mailing list. There is a good reason most marketing coaches recommend this.

If you can add prospect names to mailing list, then it becomes considerably easier to turn the prospects into customers. An existing customers are the number one asset of your business. Think of it this way, it takes considerable amount of time and effort, perhaps even money to bring new prospects to any website that you want them to visit.

In other words, pulling new prospects to any website is an expensive business in terms of either money or the effort that you have to expend. However, when you manage to draw a prospect to a website that you own, you have a choice of what you want that prospect to do from your webpage.

The short-sighted approach is to offer them a product to buy. This is short-sighted because if the offer is of no interest to them, they will close the page almost certainly never to return. This means that you have to find another prospect, and then another. In other words, if you adopt this approach, you have to find a never ending stream of prospects and that entails a hard work.

If on the other hand you collect your visitors’ email information from that webpage, then you have the opportunity to market to them on a continuous basis. You can send them an email messages every two or three days reminding them of why they should buy the product or service that you are recommending, highlighting the advantages of doing so.

This approach to marketing is far more successful than trying to make a sale the very first time a visitor comes to your webpage. It is a fact that if you are in a position to continually promote to your prospects, they will gradually warm to you and your business.

This makes it considerably more likely that they will become a customer at one time in future. Once you have a customer on a mailing list, your business moves to a higher level. While you spent a great deal of time and effort attracting prospects, you have to spend very little time or effort marketing to existing customer.

Buying from you or through you (if you are an affiliate) already, they have demonstrated their willingness and ability to buy product or service from you that match their requirements. Their original purchase has already demonstrated the kind of products or services that they want to buy. Continue promoting similar products and you will get a continual stream of new sales.