
In this video, Santiago Cruz walks us through a tutorial on how to leverage advanced email marketing segmentation to 3x your email revenue.
This email marketing tutorial covers the following topics:
– The goal of email marketing as a whole
– Breaking email segmentation down (what it is and why you NEED to leverage it)
– Building email segments & executing them (real examples and screenshots from Klaviyo accounts)
– Steps for implementing these email marketing segments (practical steps and how-to’s).
You can follow Santiago on Twitter here: https://twitter.com/SantiagoCruz02
Here’s his website: https://www.fourthplanetmedia.com/
Here’s the segments spreadsheet from his presentation: https://docs.google.com/spreadsheets/d/1Bb4cfBz_y2FKP6tEm98hIMDBgfqz2WF5NDfQZAoriww/edit?usp=sharing
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Here’s my weekly free ecommerce email marketing newsletter: https://chasedimond.com/chase-email-newsletter
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