One of the first things that you should learn in your email training course is list building as it is the heart and soul of internet marketing. As all the successful marketers always mention the money is in the list. One of the best ways to go about list building is to give away a free offer in exchange for visitors email via a squeeze page. Some of your basic resources you will need to get started in list building are a domain name that’s got good keywords for your targeted niche. You will also need hosting for your squeeze page, free offers, sales page and download page. The next thing you will need is an auto responder. You will also need a free irresistible offer that compliments a paid offer. With these basic recourses you will have a way to keep in touch with your prospects continually.
The thing that you should be looking for in any email training course is how to grow and maintain a list of subscribers as it is one of the most important thing you can do to build a successful online business. Not every person that comes to your squeeze page will become a subscriber, and not all your subscriber will become customers, but for sure you will be more successful selling to your list than selling to a new customer. When you have a list of subscribers you have an asset that is worth money and an investment for the future.
The advantages that you can get from email marketing are far greater than any other types of marketing both online and offline. An email marketing campaign has the ability to reach a worldwide audience at the push of a button, with a better effect than the traditional advertising such as radio, television and newspaper. The best part of this is that it is very affordable as the cost of sending out emails using an auto responder service is very small. The cost associated with email marketing is the general online marketing tools such as getting a domain name, web hosting and an auto responder to send out bulk emails.
Now that you can see the clear advantage of email marketing you will want to get the most out of it. This is the time to consider an email training course such as copy writing to help you write emails that will entice your subscribers to find out more about what is on offer. A good sales copy should make a call to action such as a purchase or finding out more about your product and services in a subtle manner that addresses the needs of buyers.
