Backlinks have become the list building technique of choice. That’s because whether they’re earned organically or artificially, they add authority to the site to which they point. As Google has improved its algorithms, it has gradually been penalizing amateur marketers who continually look for ways to cheat the system; that is, those who attempt to get high rankings without producing the content that would attract them organically. And that’s really what this article is about. How to avoid killing your traffic and, as a result, impairing your list building efforts with backlinks.