There is more than one way to skin a cat or so, the saying goes and it applies to building your network marketing business. Yes, you can go round annoying all your friends and family about your wonderful new business opportunity or you can choose to develop new ways of expanding your business that do not involve annoying the ones you love. There are 7 billion people on the planet: Isn’t it time you tapped into a new network using online marketing skills that work for so many?

Here is what you need to build that email newsletter that gets you more distributors in your downline.

1. Decide who you want to target – Do not get distracted trying to target the whole world. Choose instead to get very clear on the type of people you are best placed to reach and target them to the exclusion of every one else. In this day and age of Facebook Marketing, you can get very specific about the people you call into your world. You can go as far as defining their profession and their family relationships, were they educated to college level, what cars do they drive, their household income. You can get very specific about who you let into your business.
2. Create a free giveaway – So, you know who you want in your business, the next question to ask yourself is what do they want? How can you attract them to your world? What incentive can you create that will make them willing to hear from you on a regular basis? Remember that most people you attract through this system will not yet be ready to invest with you but by getting them onto your email newsletter list and staying in touch with them, they will warm up to you and your messaging.
3. The Four Things You Must now have in place

   1. A landing page where you capture the contact details of the people you have targeted in exchange for your free giveaway
   2. An email autoresponder service that will deliver your newsletter and store the contact details captured on the landing page
   3. An advertising campaign to get your message in front of the right people – Content marketing is pretty good for helping you do this. It may be slow and hard work to start with but it warms up your leads before they join your list so it is easier to sell them on joining their business because they have been reading and listening to your material for a while now
   4. A quality newsletter – That provides timely and valuable information on a regular basis. You can interview other successful people, you can learn new skills and share what you are learning and implementing. There are various options available to you to ensure you get the right people into your team.