I’m a skeptic when it comes to digital voodoo. Digital voodoo is what we are participating in when we do things like syndicate content. Be honest, you have no idea about the “0”‘s and “1”‘s behind the who, what where, why’s an how’s of syndication of your content. You have a sense but really no full clue as to the question of how syndication of your content boosts traffic. But you’ve “heard” that it’s what you should do for you to get more traffic to your site – right? And at the same time you have no faith in the process. You just know that it’s something that you should do according to what others who are having success with publishing their content are doing. So will syndication of your content with the hope of boosting traffic work for you?

Syndication of Your Content to Boost Traffic is a Leap of Faith

The syndication of your content to boost traffic in contrast to “death and taxes” is not guaranteed. But it’s likely that if you syndicate “they will come”. But let’s get clear about what syndication is first. According to a blog by Kristi Hines, who’s currently no. 1 in the search engines for the search terms “best ways to syndicate content”,

“syndication is the process where you allow other sites use your content with proper attribution to you as the original poster.”

So, we must ask the question: What’s the benefit of allowing other sites to use your content? The answer is this: So, that you can get more exposure. It’s the equivalent of selling trinkets in your front yard vs. going to the flea market where you know everyone who is likely to see you and buy your tinkets will buy. And so it is with syndication. To take this a step further, imagine having a team of trinket marketers who have identified where ALL the flea markets are and are willing to go and show your trinkets on your behalf. That’s the power of syndication and how syndication of your content to boost traffic works. And just like, going to a flea market doesn’t guarantee sales, syndication doesn’t guarantee it either. But it increases your chances.

So, if you’re interested in testing whether or not syndication works, here’s some recommendations:

1. Get Google Analytics or an equivalent tool that allows you to gauge what your current traffic patterns are on your site.

2. Use Pingler– a syndication tool I use to make sure sites are notified when my content is published on one of my blogs. Use the tool daily or get the premium account which will automatically “Ping” your account every 3 days or so.

3. Check your results using Google Analytics again. This step involves being patient enough to review your site’s traffic 4 weeks or so later. This gives you a 30 day comparison window to confirm if your syndication is having any impact and if it’s not, you have a chance to troubleshoot.

I’ve used these strategies and watched one of my site visits spike to the 1,000+ visitor threshold in days.

If you’ve found this helpful, and would like to be coached on your content and strategies for syndication to boost your sites traffic, contact us.