Every online business owner wants to grow their email list. Your email list is the collection of potential and actual customers who have given you permission to send them emails about your products and services.
The most common way to grow your email list is to provide some type of giveaway or freebie and put it all over your website. This giveaway is then offered in return for someone joining your email list.
But the challenge with this method is that a generic giveaway may not appeal to certain visitors to your website. They want something more specific and that’s where content upgrades really make a difference to your list building efforts.
What Is A Content Upgrade?
A content upgrade is basically when you offer bonus content about a specific article or post on your website in exchange for someone’s email address. Content upgrades are designed to be relevant to whatever content material your website visitor is reading, viewing or listening to on a particular page or post.
Why Use Content Upgrades?
Given that you can generate traffic to your content, you can significantly improve your email opt-in conversion rates. Regardless of what a particular blog post or web page is about, people who read the content on that page will be more likely to opt-in to your email list if they can get more information on that specific topic.
And you don’t have to create much new content. It can simply be a checklist, one page report or access to a video that where you talk about your topic in more detail.
A Simple Strategy To Grow Your Email List
It’s a really simple process. In the middle or at the end of your page or post, include a link that offers your reader a free download that is relevant to the content on that page. They click on your link, and they are taken to an opt-in form to receive their bonus content.
You already have people reading about a specific issue. You then offer them extra bonus material on that same topic. This is why content upgrades are so good at creating very high opt-in rates. All someone has to do to get your free download is to give you their email address.
List Building Efficiency
You only need to create content upgrade lead magnets for the pages and posts on your website that get the most traffic. You can check these stats via Google Analytics. You will never get more targeted traffic than the people who are on that page. The “one-size-fits-all” opt-in giveaway offered on your generic website opt-in form is nowhere near as focused to the particular reader on that particular page.
