Are you building your contact list for your business? If so this article might help you grow a more quality list.
There is truth to the fact that the money is in the list; however the real money is hidden in the way you communicate with your list. Prospects are people; not just names and numbers.
To keep your list active and engaged, it’s absolutely necessary to offer them something that brings value to their lives. They may have joined your list for information only, or even to buy a product; but this is not the time to forget or ignore them. You want them to purchase, or become a repeat buyer and to give you referrals.
Each email subscriber is a valuable asset to any business. You want to make sure they know and feel that value, because people buy from emotion, not from logic.
And the more subscribers you get the more money you make, if you keep the subscribers interest and engagement. Your list of subscribers is an asset not to be taken for granted.
It only takes a few minutes to write a letter; but sometimes it takes a year for someone to buy. People are much more savvy these days with the information and competition on-line. In order to gain subscribers it’s necessary to be consistent with communication and quality content.
Here are a few examples about how to create quality subscribers.
Meet them on your social sites; initiate interesting conversation; find out what they are looking for to make their lives better. Add them to your mailing list with their permission. Then follow-up with them.
Continue to send them messages, but don’t attempt in your face selling. Instead offer them information on how your product can benefit them. If you are in the Pet Product Business and they need a certain product, then show them the benefits of the product in a very short one paragraph letter.
If they are looking for a home business show them the benefits of the business in a short one paragraph letter. Keep the letter simple and don’t attempt to sell them anything; just offer the benefits of what you have one paragraph at a time.
In each letter send them a gift, an e-book or an article that is beneficial to them. Keep the letters warm and friendly. Always use a call to action, but never try to do a hard close.
We don’t want people to sell us anything; we want to buy. If selling to your list isn’t working for you; change your strategy, I know this approach works because I personally use it everyday to make money.
Build trust with your prospects; offer them something that will create value in their lives, they will value your relationship and respond to your offer in a positive way.
