Email marketing is a great way to promote yourself, your business, and your products/services. Do it well and you can speak to potentially thousands of genuine prospects (depending on your email list) for all of twenty minutes work. Has there ever been a more efficient way of selling? I think not. But having said that, if you don’t get your email marketing spot on, then you will struggle to make any sales at all. Unfortunately for the vast majority of people who run their own email marketing campaign, they fall into this very category. Here’s how to effectively run an email promotion which should see you rake in the orders.