The tips stated all gear towards a single matter: using to your advantage the information that you get from the lead generation software you have utilized. Every email copy you create will not be successful if they do not relate well with your readers-and then, you lose the chance of making a sale. Therefore, you have to make sure that your email copies would include content that your readers want and need to read. You can do this by letting them see what they have to gain and what they want to read about: something you can gain from intelligently using the results of your lead generation campaign.