Search engines have robots that crawl your site every day. These robots determine where your site will rank in the search engines based on the amount of help they would be for a person searching for your keyword. For example, if your site sells lawn gnomes, when someone searches for lawn gnomes, you want your site to rank at the top of the search engine rankings. Why is this important? Well, if you sell things like that and your site is not optimized for that keyword, you are missing out on a lot of traffic that could come from having your site at the top of the rankings. If your site ranks for just gnomes, then some people landing on your site will be looking for those certain items, and some will not. You will be getting some traffic that is not interested in what you have to sell. On the other hand, if your site is optimized for the keyword that is relevant, then people who land on your site will more than likely be looking for; you guessed it- lawn gnomes.

Now let’s take that example a step further. There might be a site that sells similar items and a site that just has information about lawn gnomes. If you are selling those things on your site you want people coming to your site who are looking to buy things like that and not just those who are looking for information about lawn gnomes. Your keyword should therefore be a buyer’s keyword. Your keyword should be optimized for a search from someone that is looking to purchase a something for your lawn or else you will get traffic from people who are looking for information about land gnomes as well as those who are looking to buy a land gnome. Of course, you want to have your lawn gnome selling site as optimized as possible so you can rank at the top of the search engines for a term that will get potential buyers to your site. Proper search engine optimization can make a huge difference in the bottom line of your company.

Then, there is off site optimization. One component of off-site optimization is building links from good quality sites. If you are inexperienced with getting links you might not be able to find the best links for your site. Of course, you want to avoid so called “bad neighborhood” sites, such as those that are from sites with gambling and pornography. A good link building service is an important part of optimisation for any site. If you are not familiar with the number of links to build to your site, it could do your site more harm than good. New sites don’t need to have a huge number of links pointing to them right away because this could throw up a red flag to the search engines. Too little link building will not have much of an effect on the ranking of your site and will pretty much be a waste of your time. Your best option would be to hire a link building company that can handle all of the stress and pressure of building quality links for you in order to optimise the amount of quality traffic that is drawn to your website, even if it is lawn gnomes you are selling!