Permission marketing
We live in a highly competitive and fast-paced world which some have termed the global village. Businesses have to find new and more effective ways of marketing their products and services in this highly competitive environment. Marketing managers are now forced to turn to the use of technology and are embracing new and innovative ways of doing their work.
How permission marketing works
The introduction of cell phones, computers, the internet and gadgets like smartphones and tablets has brought with it new ways to do marketing. Permission marketing is based on developing a relationship between a marketer, which can be a large corporation and the end-user or consumer. The consumer has to give his or her consent to receive offers to buy new products or services from the marketer.
These offers of new products and services can be delivered with the use of e-mails, text messages or newsletters to the consumer.
Avoiding spam
The marketer has to ensure that they avoid being spammed by giving their consent to subscribe to the marketer’s opt-in e-mail list. This means that as the marketer, you can use an opt-in e-mail list to send out e-mails to your subscribers on a regular basis, there should be no subscribers who have not given their consent to receive those e-mails.
The best way to avoid your e-mails being classified as spam is to ask your subscribers to add your e-mail address to their subscribers list. The consumer can also specify the category of e-mails that they wish to receive from the marketer. There are different niches such a personal finances, health and wellness, mortgages and
business opportunities that the subscribers will be interested in.
It is of critical importance for a marketer to ensure that they only send out e-mails that relate to the niche that the consumer is interested in. Marketers who fail to do this are likely to put the consumers off and might end up losing their consumers. This happens when a consumer decides that they no longer want to be a subscriber to receive regular e-mails from the marketer.
Is permission marketing effective?
Any company or organization that sets aside a budget to be used on marketing wants to ensure that it will be spent well. The question that will come to the minds of many marketing managers is whether spending money on this marketing strategy is worth the investment. The answer to this question is a quick yes. This is because the world has become so competitive that each and every single company that is serious about reaching consumers has to find a way of contacting them in a personal and non-threatening way. Permission marketing permits companies to do just this.
The author advises any organization that has not taken to opt-in e-mail marketing or any other form of permission marketing to consider this highly effective strategy. The consumers have become more educated and are more specific in what they want.
