I don’t know about you, but I find that the definitions for many of the terms in internet marketing to be quite confusing. “List building” and “driving traffic” are two very good examples. At best, the former is the result of the latter. That is, you must drive traffic in order to build a list, but without it, it’s almost impossible. This seems to be the crux of the problem, and in this article, I want to see if, at the end of the day, it matters what you call them and what you should do about it.