Email marketing has been around for many years, promoting websites and products or services within email messages. They are usually sent to users that have opted in to receive information from the website or company. Keys to a successful email campaign include points like using email marketing software or services, utilizing auto-res-ponders, targeting the audience effectively, monitoring key components of the campaign to track results, and much more. You must have a strategy and a game plan. However, you must also have ways to track results so that you can make informed decisions.