Believe it or not, lead generation has become one of the most powerful online marketing strategies that have found its rightful place among various business owners located worldwide. If you really want your business to succeed, then you might think of putting a step forward in the right direction, i.e. knowing more about effective marketing strategies. These strategies help in generating leads and ultimately boosting your sales. The three basic elements of online marketing are generating quality leads; escalating conversion rate and extenuating your marketing expenditure. Furthermore, there are many lead generation strategies which may include Facebook marketing, Search Engine Optimization (SEO), Banner Advertising, Pay-Per-Click (PPC), Email marketing, Social Media marketing, Content marketing, Blogging, YouTube channel promotion, and many more.