Careful analysis of the leads must always be conducted to ensure that those who will be included in the list building strategy. The vast market available in the Internet must be taken both as a gift and a challenge for the company to develop its own lead generation and list building capability. Otherwise, the business would suffer from spending time and effort on information campaigns where the recipients are only mildly interested. This would be detrimental to all legit ways to make money online regardless if they are solely-owned businesses or partnerships or even corporations.