If you’ve ever been in a relationship, then you know that neither you nor the other person got there because it seemed like a reasonable thing to do. Instead, it occurred because you both wanted each other. List building occurs in exactly the same way. You want people to join your list so that you can help them, and they want to subscribe because you can. The problem, however, is how to get them to want you in the first place, and in this I article I want to show you how.