Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.